1. Has your business changed or expanded?
It could be true that you have recently added an entire line of new products or you’ve expanded more branches or added many new employees to your roster. If your business has expanded or changed in any way, it may be time to consider changing your logo, too.
2. Do you have new competition?
You were at the top of your line of business, the best in your industry and now, suddenly, you’ve got someone coming near. You can feel the urge and fight for your place. A logo redesign can help by showing your existing customers that you’re tuned to current trend and up-to-date and prospective customers that you are worthy of being considered.
3. Are you speaking to a new people?
You have an established customer base that’s loyal till date, but you’re ready to speak to younger consumers as well. A logo redesign may come as a handy tool. Play it right and your new logo will help you connect with a new audience and still maintain your existing customer base.
4. Have your brand’s values or mission changed?
As your business grows, it may naturally evolve. If you are getting a feel that your company’s personality is different from when you first started, your logo should reflect these changes.
5. Is your logo outdated? Or you think it is?
It’s a simple and obvious question, but it is one that’s worth asking. If your logo was created in the 90s it may be time to enter the digital era. Not only the look & feel, but the design is probably not compatible with so many technological devices that will be showcasing your logo like mobile devices, tablets and the like.