If you’ve answered yes to one or more of the above questions, it may be time for a logo redesign, but there’s more than one way to give your logo a necessary relook. You can either refresh it or give it the full redesign makeover.
Refreshing is a less cumbersome process. Think of it like a logo makeover that works with design elements that are already in place. During a logo refresh our designer will make small shifts to what’s already there by adding messaging, updating colors, or simplifying the entire look and feel.
Before choosing a direction for your redesign it’s important to ask 2 (more) questions, namely:
1. What elements of the current logo need to stay?
You may be ready to give your logo a complete changeover, but before you deconstruct it fully, you need to take into consideration, the current design elements that are representing your company effectively. It could be specific colors, a type style or the way your company name is displayed.
2. What about the strong association my logo has with my customer base?
A major challenge with redesigning your logo is disrupting the visual connection and loyalty that your customers have with your old logo. Take some time to understand how your customers are relating to your current logo and explore the possible consequences of a rebranding. How will your existing customers react? Will they get confused? If the answer is yes, is it a risk you’re comfortable taking as you work to build a new customer base?