You’ve asked the key questions, done the necessary research and ready to move forward with your logo redesign. Congratulations! This is in fact a big step for you and your company. Now, it’s time to do the work.
While most of the process is going to be the same whether you’re on your first time logo creation or fifth time, here are a few things to keep in mind when you’re specifically working on a redesign:
- Try and avoid comparing your new logo to your old as a measure of success. Instead, focus on how the new logo represents your brand and speaks to your customers.
- Change can bring more emotions—whether that’s excitement about something new or anxiety about changing too much. Be sure to mull over any new logo designs before finalizing so you know you’re making a change for the right reasons.
- Some important elements of a logo redesign going with a new color or completely different design style, for example you will require larger changes to your branding and marketing collateral (like new business cards and websites). If you’re not ready to overhaul everything, consider keeping some elements the same!
What to do with your brand new (redesigned) logo?
You’ve got a shiny new, redesigned (or refreshed) logo. Now what?
You need to complete the journey from old logo to new. This starts with deciding whether you will phase out your new logo over a period of time or if you’ll introduce your new logo with a bang on a target date and celebrate the occasion with a formal announcement. Either way you will have to update your logo across all platforms and company materials (like: Business cards, Letter heads, email signature, web masthead, Twitter handle, Face book and LinkedIn pages, and so on). Refer to this whenever you are starting the logo updating process and we wish to congratulate on taking the chance on a fresh new logo!